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Visit Houston Showcase | ICCA World Congress

Bianca was Creative Director and Executive Producer for this ICCA World Congress in Houston, Texas, focusing on experience design, production design and scripting as well as design and planning for opening parties. Luke supported the experience through mainstage film making and a same day shoot and edit.
strategy
creative direction
event design
event planning
filmmaking
media production

While madpot operates globally, the team derives a lot of creative inspiration from the culturally vibrant and diverse city of its homebase: Houston, Texas. 

To highlight their commitment to the Bayou City, madpot took on a client project working with Visit Houston and partner DMC MCI-Group providing Creative Direction for the visiting conference, ICCA World Congress.

Bianca worked as the lead designer, providing Production Design for the main stage environment + general session space, and concept design + execution for the Opening Reception. She also supported speaker readiness and scripting for the Visit Houston host delegation for the main stage components of a welcome and closer.
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Luke was tapped to provide creative content with a very unique Conference Opener, video for the reception, and an on-location, in-show shoot of a "thank you" video that rolled at the close of the conference. 

The stage set design was carefully implemented with the partnership of many local AV providers, a curated group of vendors all collaborating to create a Texas-Sized 30’ wide LED stage set. The madpot team also worked with a talented graphic designer to bring to life the stage set elements so that the LED was transformed into a moving scenic environment from moment to moment.Hosted at the fabulous Marriott Marquis Houston, the opening reception coincided with the Astros World Series game 3, providing for a stellar night under the stars with a global DJ, live art sculptor, and of course a live game feed on a giant LED screen peppered with international food and beverage samplings unique to Houston.

Space Shuttle Launch ICCA World Congress Opener

This conference opening video was a fully timed opener- beginning with an epic countdown clock the moment the doors opened, then timed exactly five minutes to allow for 400+ guests to be seated in the Plenary space. The opener countdown culminated with an impressive space shuttle launch spanning all screens - straight into Visit Houston brand imagery for optimum impact.

Thank You For Visiting Houston

This video was shot during the conference, in one day, with the assignment of finding as many languages as possible, showcasing the diverse fabric of the Houston Marriott Marquis staff. Luke produced + shot this on location, finding 9 distinct languages, for a global, time-specific, authentic thank you closer to the show.

host | Visit Houston

client | ICCA 

planning | MCI Group

event design + event planning | Bianca Ferrer, madpot creative

video production | Luke McKibben, madpot creative

audio visual | Nate Leubke