HP Executive Forum

A Staging Solutions production for HP Americas where Bianca worked as the Creative Director for the national product sales meeting. In this role, she provided oversight and management for the product showcase, known as the Innovation Experience.

The Innovation Experience was a brand journey experience, designed as a linear journey from beginning to end, set in a round build out. The brand journey provided for a multi-phase, multi-environment experience, scripted for sales leaders from the Americas through a customer journey showcasing all of HP's latest and greatest products across retail, home and work, medical, office, and professional gaming verticals.

The immersive experience was unique as the lead art director and designer walked clients through live refinements in the planning and design phase, all the way to execution. Staging Solutions delivered a fully immersive HP experience, where every detail represented the client brand and product suite, down to the paper used on the walls and ink used in the production of materials and immersive spaces. This meeting production represented the intersection of meaningful immersive customer experiences and cutting-edge, precision when it comes to scenic design, experiential design, and delivery of a white glove brand experience.

client | HP Americas

venue | Red Rock Casino, Resort & Spa Las Vegas

production + scenic design | Staging Solutions, Inc

creative director w/ staging solutions | Bianca Ferrer, madpot creative